Smart Home
March 8, 2022

WiFi Motion by Cognitive Systems

Give your broadband customers more than Wi-Fi

Service providers are investing in new innovations to redefine their offerings beyond network speed and coverage. WiFi Motion from Cognitive enables ISPs to go beyond traditional internet services, adding motion AI functionality to their customers’ home internet.

WiFi Motion software is installed on a customer’s access point converting existing connected devices into sensors without compromising their primary function or the network’s speed and reliability.

ISPs implementing WiFi Motion not only secure their position in an increasingly competitive market but increase future revenue opportunities with five key benefits.

1. Increasing Customer Demands!!

Customers want more: more features, more accessibility, more savings, and most importantly, more value. The desire for at-home preventative solutions is also increasing, and it will soon become a typical expectation from customers who will look to their internet service providers for solutions that will help them age in place.

ISPs must provide more value. Fast Internet alone can no longer cut it

ISPs need to roll out unique, cost-effective, and scalable solutions to meet these increasing demands.

WiFi Motion, a simple software update to the in-home Wi-Fi network, addresses the modern needs of home automation, security, wellness monitoring, and other intelligent motion-based services.

2. Customer Retention

Attracting new business is frequently five times more expensive than retaining existing business.

A 5% increase in a company’s retention rate can increase profits by 25-95%

ISPs are struggling to get customers to download, engage with, and keep their mobile apps, which causes providers to miss out on what can often be an area of high return.


ISPs must deploy new value-added services like WiFi Motion to enhance user engagement and stand out from the competition with a unique advantage. New services that can be deployed within the existing infrastructure and quickly brought to market are enticing for ISPs and customers alike. With WiFi Motion, customers of ISPs will receive an inspired motion detection system that offers peace of mind, convenience, and privacy while being simple to install, upgrade, and use.

Customers want to feel valued by their ISPs

By delivering meaningful motion insights, ISPs add tangible value beyond an internet connection. Health monitoring applications, like our sample application, Caregiver Aware, demonstrate these services can be introduced earlier in a customer’s life. That means ISPs can extend their customers’ life cycles by providing a service that can age with them

3. Sustainability

WiFi Motion enables ISPs to plan for the future. With a longer-term goal of entering and expanding into new verticals, ISPs can leverage Wi-Fi Sensing as a foundational strategic technology that opens doors to future services. WiFi Motion serves as the basis for eldercare, network health, and IoT services, allowing for immediate cross-vertical play. Now that broadband is becoming commoditized, ISPs must prepare for future growth.

WiFi Motion is deployable without additional capital costs and remains scalable; a particularly appealing solution for ISPS focused on a long-term roadmap that allows for organic service growth. Wi-Fi Sensing will be at the heart of future homes, enabling ecosystems that deliver additional services with extensive support and growth potential.

With the landscape of Wi-Fi and ISP services set to change dramatically over the next ten years, WiFi Motion will become a standard component of the future smart home, evolving as Wi-Fi technology improves, standards advance, and the Wi-Fi Sensing market grows.

ISPs must invest in technology that will evolve alongside the ever-advancing smart home

4. Enter New Markets

Beyond immediate opportunities to for applications in the home monitoring and eldercare markets, Wi-Fi Sensing solutions also present unique opportunities for new motion-based applications in the enterprise space for small businesses, hospitality, and multi-dwelling environments. This collection of applications provides practical, valuable features that almost any user can appreciate, adding tangible commercial value.

As founding members of the Wireless Broadband Alliance’s (WBA) Wi-Fi Sensing group we helped author their third whitepaper which provides an overview of Wi-Fi Sensing, classifies use cases and requirements and identifies the gaps in Wi-Fi standards to aid development and build out future use cases.

Tap into unrealized revenue with innovative new services

While the world around us is changing often times at a blistering speed, the one thing that remains is that people want innovative and helpful technology. Wi-Fi Sensing has real potential to truly change the Wi-Fi and smart home industries.

5. Positive Brand Engagement

WiFi Motion easily integrates with ISP apps to increase brand interactions and engagement. With WiFi Motion controlled through an ISP’s existing app, customers have a reason to open and engage with the app regularly to monitor their motion detection system.

The emphasis for ISPs should be on providing great value and customer service that considers customer feedback when developing new services. Increasing app engagement with WiFi Motion provides positive touchpoints to create brand stickiness and a non-intrusive pathway to share marketing communications.

ISPs will be able to bring exciting and useful technology to their customers through WiFi Motion, ultimately reducing churn while improving engagement, net promoter score, and perceived value from the end-user.

Learn More About WiFi Motion

WiFi Motion can be utilized in any enclosed space where tracking and monitoring motion can provide valuable insights. The possibilities are endless.

We believe that WiFi Motion will be standard in 5 years, meaning motion capabilities in nearly every router or gateway